Baoding/Munich, May 31, 2024.
Great Wall Motor has always adhered to a long-term global strategy, focusing on establishing and serving the European market, this has been our consistent principle since entering the European market.
In the increasingly challenging European electric vehicle market, coupled with numerous uncertainties in the future, Great Wall Motor Group will accordingly adjust its future strategy for Europe.
Great Wall Motors Group highly values the business autonomy of its existing dealer partners. We will collaborate with our current partners to continue sales and service operations in Europe, consistently providing European customers with products that offer exceptional value and experiences.
We are adjusting our market approach in Europe, and Great Wall Motor Group will assume responsibility of providing business support needed by our existing European distributors and customers, while also strategically exploring and entering new markets.
GWM will cease operations of Great Wall Motor Deutschland GmbH (GWMD), its European headquarter in Germany as of August 2024, At the same time, we will relocate GWM’s European parts warehouse from Nuremberg, Germany to Amsterdam, Netherlands, doubling the warehouse's size to provide the best service to our customers in the European region.